Monthly Archives: December 2009

THE PART WHERE I SEE YOU IN 2010

bio-for-brand-camp-blog

I’ll be perfectly honest with you, lovely. My life is insane right now. Lots of scurrying and hurrying, wrapping, baking, scheduling, ordering, printing, packaging, prepping, and otherwise busy-fying. You don’t need brand advice right now. You need five minutes of rest and (let’s be honest!) a six-pack of your favorite beer.

So here’s me, sending you five minutes and virtual beer of beverage of choice. I’ll return when the new year has arrived, and I hope you’ll rock 2010 with me.

Happy happy happy holidays!

(P.S. I was forced in front of the camera for a local newspaper feature, and my business partner Haunani nabbed this bio shot in the loft.  Yay Haunani!)

Karyn - January 4, 2010 - 2:07 am

Cute! Happy New Year!!!

erica - January 1, 2010 - 10:52 pm

Beautiful pic!!!

johnwaire | photo - December 23, 2009 - 4:47 pm

merry xmas! see you on the flipside.

erika - December 23, 2009 - 1:27 pm

Aww, cute pic! Merry Christmas!

I'm sad that I can't blog stalk for 2 whole weeks! Maybe that means I'll get something done? =)

maggie - December 23, 2009 - 7:13 am

SUCH a cute pic!!!

Susanne - December 23, 2009 - 12:05 am

How totally cute are you!!! Happy Holidays.

Eliana B. - December 22, 2009 - 10:58 pm

I will meet you there! Have a great holiday.

THE GREAT CONUNDRUM

So, the tour was announced. 3/10 spots were taken immediately. And then the e-mails began.

It’s the great conundrum of offering consulting of any kind — the people who most need your services are often the least likely to be able to afford them.

If you really need the ability to get your brand off the ground but are mired in the common trappings of a photography business — ineffective marketing, underpriced services, or the overwhelming cost of just-starting-out, the odds of having a spare $395 in the bank at the holidays are slim. I get that. I do. At the same time, asking me to split a session amounts to my doing twice the work for half the price. It isn’t something I would let YOU agree to, so I can’t agree to it, either.

The compromise?

If you’re in Pensacola, FL or New Orleans, LA and would like to be part of a branding roundrobin (two hours of group discussion, branding advice, and business therapy), the cost is $800 for 4 to 6 people. So, the more people that sign up, the cheaper the cost, from $200 per person to $134 per person.

Just e-mail me [brandcamponline@gmail.com] with your city of interest, and I’ll keep you on a waiting list. When we hit critical mass, I’ll send out a payment link!

Pensacola & New Orleans are confirmed locations, so as more are added, more roundrobins can happen!


View Larger Map

For more Brand Camp tour details, visit this link!

BRAND CAMP TOUR ANNOUNCED!

I enjoyed your posts and your words of encouragement more than you can know.  Haunani and I crunched numbers, agreed on a budget, decided to include a Flip video camera in that budget (Dude, you would have too!), and drew some conclusions.  This means that, after some tweaking, a few potential cities were axed.  (Memphis, you know I love you.  But it wasn’t in the cards.)

The skinny:

Haunani (my business partner) and I will drive to your town.  We’ll probably make you giggle.  We’ll spend a few hours discussing your business and your brand.  (We guarantee two full hours.)  Its strengths, weaknesses, and goals.  What’s working and what isn’t.  You’ll fill out the standard Brand Camp questionnaire for consulting ($149 per 30 minutes, when not on tour!), and we’ll rock your brand out.

We promise to play nicely with your kids and dogs if you promise to provide us with a place to sleep (hotel or your home, we’re not picky) and a meal (again, not picky!) in addition to our cost.  You’ll be featured on the Brand Camp blog — with or without your name and website, of course — and we’ll make a fuss over just how much fun we had with you.  Because you ARE fun.  If you weren’t, you wouldn’t have volunteered.

The moola:

Traveling isn’t cheap, and neither is time spent away from our studio.  Our visit costs $395. That will save us from having to hitchhike from place to place, compensate us for being away from our business for two weeks, and still be cost-effective enough that you can afford to have us over.  (We’re better than a new lens.  We’ll make you way more money.)

Your Brand Camp tour stop will include a copy of the Projection and Sales Merit Badge, an epic branding and business consultation, and some quality hang-out time to answer questions/pick our brains.

AND NOW, THE SCHEDULE!

January 25 – Charlotte, NC
January 26 – Charlotte, NC
January 27 – Atlanta, GA
January 28 – Atlanta, GA
January 29 – Hazlehurst, GA
January 30 – Jacksonville, FL
January 31- Jacksonville, FL
February 1 – Destin, FL [confirmed]
February 2 – Pensacola, FL [confirmed]

February 3- New Orleans, LA [confirmed]
February 4 – New Orleans, LA
February 5 – Houston, TX
February 6 – Dallas, TX

We’re asking that you reserve your date with a $100 deposit.  CLICK TO DEPOSIT. Once the dates have been confirmed and visits finalized, we’ll ask for the balance of $295.  If 10 people don’t get the guts to pony up, you’ll get a refund.  Plain and simple.

Yes, you can reserve a night and then drive ten hours to get to that town.  I don’t care where you live, I care about where I’ll meet you.  So, if you’re in Orlando and you’re dying for help, drive to Jacksonville!  Snag the date!  No worries!

Reserve the date you want in the town you want, and the tour will happen. Nobody reserves, no tour happens.  I am not Bon Jovi.  Or even David Jay.  There will be no tour bus with a 40×60 blowup of my face.  Just two women arriving quietly, sipping lattes and helping to grow your business on a personal level.

It’s up to you to make this happen.

View Larger Map

lmphoto - January 2, 2010 - 6:08 pm

would love a stop in tampa!!!

stone - December 22, 2009 - 7:26 am

drop by colorado on your way to phoenix … come on. colorful colorado. you don't want to pass it up.

AnothrGrlw/aCmra - December 20, 2009 - 7:11 pm

You forgot (what's left of) the Motor City!

erika - December 16, 2009 - 2:49 am

Wow! All the way to TX!!!! Seriously, $395 for the 2 of you is nothing!! It's a private workshop!

Erin - December 15, 2009 - 6:44 pm

I agree with Steve! ^

Rachel Perry - December 15, 2009 - 11:09 pm

Oh, I so wish I could do this!

Amelia - December 15, 2009 - 9:35 pm

So bummed you arent making it to the west coast!!!! Phoenix would have LOVED you!

Jeanette - December 15, 2009 - 9:02 pm

Um, strangely enough I was just going to post exactly what Steve did…..just a hop, skip and a jump away from Phoenix – keep it coming!

steve - December 15, 2009 - 6:55 pm

Phoenix is located two states over from Texas. So continue the tour WEST <—-

[...] This post was mentioned on Twitter by spatsy, Brand Camp. Brand Camp said: TOUR! GOING ON TOUR!! http://bit.ly/83tDCC [...]

THE BUSINESS THERAPY TOUR?

I had this crazy idea.  My husband looked at me like, “Whhhhaaa!???”  And I calmly repeated that I had not yet fleshed out the details, but it was going to be badass.

Here’s my idea:

I create a roadtrip and stop at the homes of photographers who need help with their business and their branding.  It’s about two weeks long, there are ten stops on the tour.  Each photographer pays enough of a fee that my travel costs, food, and much-needed Starbucks runs are covered.  I make no bank.  (Seriously.  This isn’t about making a profit.  It’s about having a branding & business adventure.)

Each photographer on the tour also provides an evening meal and housing for one night.  Your house or a hotel.  Makes no difference.  Wine, beer, and/or shots while you bring the party are worth bonus points, but certainly not necessary.

I told Haunani, my Essential Imagery business partner, about this plan.  She’s stoked, too.  So, you get two peeps helping your business for ridiculously cheap while I share my road-tripping adventures with the Brand Camp readers.

If you’d be willing to pony up a few hundred dollars (exact $ amount determined later) for a crazy-awesome, one-on-one business therapy visit from Haunani and myself, I need you to do two things.

1.) Leave a comment below with your city and state.

2.) Tweet/spread the word/generally bribe other nearby peeps into being willing to host a leg of the tour.

3.) Get really effin’ excited that this absolutely fabulous, totally heartfelt and utterly hotel-conference-room-free tour could actually happen.

Makes no difference to me if you’re in Alaska or Seattle, Phoenix or Boston.  If we can get peeps who are relatively close together, we can begin to make a tour plan.  I just need you to raise your hand and say Booyah, please!

If you have some bad-ass idea that relates to this or is a twist on this, leave it below.  I just need to see if there’s any interest in this — lunch, coffee, roller derby, whatever…

Debbie Schwab - December 17, 2009 - 4:34 am

I was just able to read the post about the tour and think it's a great idea. Of course, now that the locations are set, there's no way I could attend one for I'm out on the west coast. So, hoping that this works out for you and that you want to do it again therefore moving yourself out West and then….. I'll take the bait. Good luck! I'm so jealous that someone (other than myself) will get to do it.

rachael - December 16, 2009 - 6:19 am

aw not coming to kansas city. we would have had a great time! shots/beers/martinis and all!

Christine - December 15, 2009 - 7:04 pm

You know, if your visit to Houston was on the first Thursday of the month, you could join us for our monthly meetup as well. Just something to think about…

Shelby Miller - December 15, 2009 - 6:09 pm

San Mateo County or Orange County, CA!

Kellie Trenkle - December 15, 2009 - 5:10 pm

I'm in Roseburg, Oregon and I would totally travel 3-hours to see you in PORTLAND, OREGON! **But you could even hit EUGENE or ROSEBURG on your way down I-5 to Cali… just sayin'…

Jacqueline Kay - December 15, 2009 - 4:32 pm

Ok I'm pretty sure I've got everyone beat on this one. I live in NEW ORLEANS! I think it's a great idea and I'm interested in seeing the amount of $$ it costs!

Kristin - December 15, 2009 - 4:22 pm

San Diego!!!!!!!!!!!!!! That would rock!!!

erika - December 15, 2009 - 4:03 pm

I don't think I'm quite ready for a consult yet since I haven't quite gotten things running, but if you need a rest stop in Baltimore, I offer you my couch. =)

Alexis - December 15, 2009 - 3:18 pm

This would be awesome! Come to Lubbock,Tx. Or Dallas….I'd be more than willing to drive to Dallas to meet with you guys! :D hehe.

Shari DeVoogd - December 15, 2009 - 3:11 pm

I would love to have you down here!!!!! Orlando, FL BABY!!!!!!! Your Starbuck's cup will never run dry and your beer mug will over floweth! :)

Sarah Prall - December 15, 2009 - 2:41 pm

Totally effing awesome idea. Road trips ROCK. Come to Western Massachusetts! I'm about an hour west of Boston, and I'm a great cook, there are tons of gorgeous bed and breakfasts in town, my studio is in a renovated barn on 5 acres–you'll love it! And I totally need what you have to offer–doing it one on one is priceless.

Jeremiah Colling - December 15, 2009 - 2:04 pm

Awesome idea! I'd love to see you come on through to Lynchburg, VA!

Kirsty-Abu Dhabi - December 15, 2009 - 7:04 am

Too bad you can't drive to the Middle East!!! This Abu Dhabi gal would definitely buy you dinner!!

Ingrid - December 15, 2009 - 6:32 am

Phoenix, Phoenix!!!! :) I'm sure tons of people here would love this!

Michelle - December 15, 2009 - 5:25 am

Um, YEAH! We have Starbucks in Raleigh. And hotels. And shots. In fact … I would come to you. I've always wanted to hit up Philly. Either way. Let's do this.

melissa oholendt - December 15, 2009 - 4:23 am

BOOYAH – come to Minneapolis (maybe not in the winter though??); since we have, oh like EIGHT MONTHS of cold weather we know how to do coffee right. I'll take you some place FANCY.

Nikole - December 15, 2009 - 4:05 am

Edmonton, AB Canada!!!

@RedLeashPhotos - December 15, 2009 - 3:05 am

You should add Annapolis, MD to your tour – I'd love to host you and have a few photographer friends who would join in also. Just think, seafood, sailing, the Chesapeake Bay….what a great setting to talk branding and business.

Dani - December 15, 2009 - 2:34 am

boohyah from Prince Albert, Saskatchewan, Canada!

steve - December 15, 2009 - 2:18 am

Kristen, if your tour is in the next few months, you should come to Phoenix. You can warm up here. If your tour is in the latter part of Spring, go to Portland (we're planning on moving there in April).

My only one stipulation is that we cannot go to Starbucks. You're going to have to trust me on this one but we'll take you and your business partner to a nice mom-and-pop coffee joint. They don't have blenders BUT the coffee is the best around. Deal?

Danielle - December 15, 2009 - 2:15 am

Columbus Ohio … please. There's tons of us here who need help!

Laura C - December 15, 2009 - 1:58 am

You know that you've always wanted to go to Fargo. Everyone secretly wants to come here to see if the movie was based on real life. :)

j.. - December 15, 2009 - 1:46 am

would you be willing to do this again when you come to aus next year????

tracey heppner - December 15, 2009 - 1:45 am

i left a message earlier via phone..it didnt go thru.. :(

vancouver canada wants YOU!!

email me – i'd love to partner you up with our 175+ group of photogs – i founded vancouver wedding photogs & second shooters in vancouver.. we could do something crazy cool.. xo

info@vancouverphotogs.com

Rachel Perry - December 15, 2009 - 1:39 am

Ooo! I would love you to come to Houston!

Crystal - December 14, 2009 - 7:58 pm

I know this is a huge longshot, but if you’re considering Canada, and possibly small town Northern Alberta, I need you SO badly!! If ever it’s possible and you need to find photogs on your way up here to Cold Lake ( a 3 hour car ride from Edmonton) I will work on it for you :) . It never hurts to ask…

Vicki Rye - December 15, 2009 - 12:30 am

Sounds like a blast! Enter my vote for the Cincinnati, Ohio area (Burlington, KY)! My husband and I would be so excited! :)

Samantha Scheel - December 15, 2009 - 12:05 am

Oooh– come to New Orleans! I promise ridiculously yummy food & drink, warmish weather, beignets at Cafe Du Monde, and maybe even a parade! Who can top that?!? A parade, for goodness sakes!

EVELYN - December 15, 2009 - 12:03 am

NOLA, NOLA, NOLA!!!

Jeremy - December 14, 2009 - 11:47 pm

Near-ish Indianapolis, IN? Done and done.

Camille - December 14, 2009 - 11:27 pm

What a fabulous idea! Please come to Atlanta, GA!!!!

Michele - December 14, 2009 - 5:36 pm

Omg yes I want in!!!! Please come to long island ny!!!

Sarah Boutwell - December 14, 2009 - 10:20 pm

You should for sure come to Huntsville, Alabama. My husband and I would love to buy you dinner and pick your brain!

Nicole Glazier - December 14, 2009 - 10:16 pm

Booyah!! Charlotte, NC!! I could probably talk a few fellow pet photographers into making a trip to my house for the adventure. :)

Kylene - December 14, 2009 - 5:09 pm

Havertown, PA :-)

Karen Sumner White - December 14, 2009 - 10:08 pm

Fantastic idea! Come to Destin, FL – I know several people who would be interested! We are right in the middle between New Orleans and Jacksonville! Great road trip stop on the beautiful Emerald Coast Beaches!

Brook Rieman - December 14, 2009 - 4:57 pm

Spencer, Indiana. I’d be all over this!!

Chrissie - December 14, 2009 - 4:40 pm

Since you are about 30 minutes from me, can I give you $10 and you and haunani can sleep on my sofa bed and eat Ellios pizza with me and my kids? Lol. We DO have alcohol.

Rebecca - December 14, 2009 - 9:39 pm

Sounds fabulous…Hazlehurst, GA. (If you want to get off the beaten path for a while.)

jen williams - December 14, 2009 - 9:35 pm

Come to Vancouver and I'll come down there too!

Justin Hackworth - December 14, 2009 - 9:31 pm

This is awesome! come to Utah. Utah Jazz, the Olympics, Sundance Film Festival…see, it's not that bad.

Karyn - December 14, 2009 - 9:31 pm

Yes! I'm with Christine! It'll be nice and warm down here in Texas – always – just stop by Fort Worth (Dallas people can drive over here) on your way to Houston! And then you could come stay at MY HOUSE!!! And MY husband could go "Whhhhaaaa?"

Kerith - December 14, 2009 - 9:28 pm

Another Vancouver, Canada stop…what if we hook you up in a 5-star? (w/ hand raised) "Booyah!"

ezra marcos - December 14, 2009 - 9:25 pm

I 2nd J'ville…ummm….that's Jacksonville, FL….you know…Dec. 14=75 degrees!

Jillyn Segroves - December 14, 2009 - 9:22 pm

I need you!!! Please come to Spring Lake, Michigan. That would be awesome!

Leah - December 14, 2009 - 9:22 pm

I would love to have you in my small little town of Archbold, Ohio. Nearest big city is Toledo.

Jess Kamm - December 14, 2009 - 9:15 pm

Atlanta baby!

KIm Mallory - December 14, 2009 - 9:06 pm

Could definitively get a crowd together if you were to come out to Vancouver, BC.

Raquita - December 14, 2009 - 9:06 pm

PAR-TAY! St. Louis BABY! I'm so in…

tracey heppner - December 14, 2009 - 3:50 pm

vancouver would treat you well. :p and we’d learn lots! contact me- I’m founder of Vancouver wedding photog n second shooters… we could make this work :)

Candace - December 14, 2009 - 8:48 pm

Booyah! Outside Chi-town! Sounds like an awesome time for you and those who you'll consult!! Excited to see how it works out!

Amelia - December 14, 2009 - 8:32 pm

Sounds so rad! Depending on the final amount owed would determine my ability to join…but im in phoenix and would LOVE it!!!!!!

Christine - December 14, 2009 - 8:28 pm

Houston! Houston! Houston! Don't you want to come down south where it will be nice & *warm* when it is still cold in Philly?

Teresa S - December 14, 2009 - 8:26 pm

Love it! Road trips rock, and this is a great idea for one. I'm in Pensacola, FL, but would love for you to go to New Orleans if Pcola is off your path.

Rebecca - December 14, 2009 - 8:24 pm

Vancouver, BC! Canadaland would love to have you. :)

Cathy - December 14, 2009 - 8:20 pm

How about Vancouver, BC? That would be awesome!

Laura C - December 14, 2009 - 8:14 pm

I would love to have you visit me way up in Moorhead, MN! :)

@kolodczak - December 14, 2009 - 8:13 pm

How about Wilmington, Delaware?

Chris H. - December 14, 2009 - 8:06 pm

Hands raised, I think we would be interested.

erica - December 14, 2009 - 7:53 pm

Love your idea! I would love to have you here in Jacksonville, Florida!

Nancy - December 14, 2009 - 7:49 pm

wow! awesome! thank you for this heartfelt gesture. would love for you to roll through the n. california area! I work out of the san francsico bay area and sacramento. good luck!

Crystal - December 14, 2009 - 7:40 pm

What a fantastic fun idea!! I've been trying to come up with a road trip photography idea for myself (just a photo project, not business counseling).

I'd love to have you as a guest and mentor. Not sure if I can afford it until I know the *when* of your plan. (I'm in Memphis, by the way.)

PORTRAIT SESSION ORDERING TIPS

I love getting questions from Brand Camp blog readers! From a lovely photographer in Dallas…

Here’s the way it works for my business. I do an in-home client proofing session with projector and large screen. I post them online and give them 10 days to place their orders. I nag them if they don’t. This last part feels like babysitting and drives me crazy and is a waste of my time. I tell them there is a $25 fee if I have to re-post their web gallery.

I don’t like the “pressure them at the slideshow so they’ll buy right then” method because I don’t expect everyone to make $700 decisions on the spot. I used to offer a 10% discount if they order at the slideshow viewing but now that I’ve used Easy as Pie, I don’t want to lower my prices by offering yet another discount.

How do I get customers to get off their asses and place their orders?

Dear Dallas: A few simple tips can change your clients from feet-dragging to downright spiffy order-placer-people. (That’s the very technical term for them. The Latin? Spendmoneyicus-nowicus.)

Call your session an ORDERING session.

Not proofing, previewing, viewing, or revealing. Straight up, cash-taking, money-talking, order-placing ORDERING.

Take portrait orders on the spot.

I absolutely expect people to make $700 portrait-purchasing decisions on the spot. I don’t have the time to hold 2 or 3 ordering sessions to get one order, and I’ll bet you don’t either. I’m not into high pressure sales, but you’ll find that simply having the expectation of ordering yields…orders. If we’ve designated Friday from 6 to 8 p.m. as our ordering session, we’re going to order, dammit!

Offer portrait collections only at the time of your ordering appointment.

In other words, if you’re going to inconvenience me by ‘talking it over’ for three days while your order total drops by 40 to 60 percent, you’re going to be paying a la carte pricing. If you’d like to enjoy the discounts of collection pricing, you’re going to have to order at our convenient and ridiculously awesome in-home ordering appointment.

Narrow the online gallery window to 72 hours.

If your clients absolutely, positively cannot make a decision and are willing to defer to a la carte pricing, let them choose the 72 hours when they’d like to have their order online. If they choose that window, there’s no excuse for a baseball game or concert or cheerleading practice keeping them from placing their order.

Charge a higher gallery republishing fee.

A $25 fee is inconvenient, yes, but if it’s $75 or more, it’s downright profitable! The higher the price, the more likely that this fee will never have to be charged and your orders will be placed on time.

(If you need more tips like this for rocking the sales and projection with your portrait photography clients, I recommend buying the Projection and Sales Merit Badge.    Shameless, I know.)

This has no reason, but it makes me happy.  Stressed about clients? Christmas? Orders? Bills?  AGH?  Just watch.

If you’d like to submit a question for the blog, use the contact form to hit me with it!

Related Posts with Thumbnails
Evelyn - December 12, 2009 - 4:33 am

I LOVE THIS BLOG. Your quick wit, honesty, and downright photo biz smarts is amazing! I have the big projector, proselect and all….and still haven't done a session. I like a good kick in the rump every now and then…so THANKS for this….and for all of the other advice and humor you share with the rest of us. :)

cindee bae - December 10, 2009 - 11:18 pm

thanks for the great post!

Rebecca - December 10, 2009 - 5:31 pm

This is great! I just bought the merit badge and loved it. Ready to rock it out in the new year!

steve - December 10, 2009 - 5:21 pm

great post. i love your writing style.

[...] This post was mentioned on Twitter by Brand Camp, Danielle Darnell. Danielle Darnell said: "Spendmoneyicus-nowicus" :) RT @brandcampblog Get your clients to order NOW. Not next week. http://bit.ly/5n7Lj9 [...]

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