Projection and in-person sales sessions for portraits simply aren’t for everyone. Which begs the question…
Who will projection benefit?
Those who have a studio space will see immediate benefits from investing in projection equipment. As you already have the overhead of rent, you want to maximize the sales of existing and future clients!
Those who are ready to take their portrait sales to another level will benefit from projection. If you’ve been averaging sales of a few hundred dollars because you’re selling 5×7′s and nothing else, prepare to be wowed. Part of in-person ordering covers the needs of individual clients, allowing you to make individualized recommendations the client didn’t know he or she wanted. (Clients don’t just buy groupings of canvases. They need your expertise to help them know which images to choose, where to place the gallery, whether it should come in black and white, etc…)
Those who wish to provide their clients with a high-end portrait experience will benefit from personal consultations in clients’ homes, complete with wine and even dinner. In-home projection is a spectacular form of customer service.
Who will NOT reap the benefits of projection?
If you deal in volume photography services, projection may not be for you. It is a time-consuming process. Clients find themselves running late. They want to chit-chat. They have trouble deciding on their order. They want to see seven versions of the same wall mockup you made, then decide on the first one they saw.
If you do photography on a very part-time basis, projection probably isn’t for you. It’s a heavy investment that requires commitment to hard deadlines and to your clients. If the ordering appointment is at 7 p.m on Tuesday in the client’s home, you can’t wait until Wednesday to edit the photos.
If you can barely keep up with orders placed via online proofing, projection may not be for you – though you might consider hiring an assistant to complete ordering sessions for you!
Where can I find out more about projection and in-person sales?
The Projection and Sales Merit Badge, love. It’s full of sales-y goodness in the most compact format possible. Click here to buy.
Twenty-five to forty. Clients are paying for editing a shoot. (That includes deleting images, not post-processing-every-photo-that-doesn’t-suck.) They don’t need to see seven variations of the same pose. They just need to see the one deemed ‘best’ by you, the portrait professional.
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