Today, a field trip. You know how Field Trip Day was THE best day ever when you were in elementary school? Let’s try that, internet-style.
Successful brands evolve. They make mistakes, learn from them, and make more mistakes, then learn…and in the process, they tweak their logos. There’s a fascinating look at well-known brands here. So go.
Go. See Target’s 1st, absolutely wretched logo, and take heart. You, too, will evolve.


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