You’re curious about using projection and in-person ordering sessions to increase your portrait sales. You’ve heard fabulous things can happen when sales take place in your studio or in client’s homes. (It’s true — projection is more magical than unicorns making rainbow-sprinkled donuts!) You need a bit of help with the how and what and why and where of the projection process.
I get it. In my own studio, Essential Imagery‘s portrait sales are 3 to 4 times higher when proofing in person than when proofing online. Same images. Same story. Different delivery.
I decided to create a modern-day merit badge to help fellow photographers out. You know, like the merit badges you earned in scouting programs as a kid. If you wanted to learn about something, you had to consult the handbook, gather the necessary materials, and get your hands dirty. Reading about model rockets is not the same as constructing and launching model rockets. Same badge principles apply here…
Complete the tasks. Earn the badge. Rock the sales.
The Projection & Sales Merit Badge contains ten tasks for you to complete. You’ll determine whether projection is right for you, which software you need (and which software you don’t), prepare for a client ordering session, practice a few times, and maximize the sale with a real live paying customer. You’ll also have my tips for prepping, presenting, and selling images. The software I rely upon, the projector model I use, and the ways I handle clients during the presentation and process are presented.
If you’re at all curious about making the switch from online image proofing to personal ordering appointments, complete with projection, buy and complete the merit badge. If you’d measure a product’s value by its page count, don’t buy the merit badge. I didn’t want to waste a moment of your time, so it’s as short as I could possibly make it. (This merit badge is the result of two years’ experience with projecting and over four years’ worth of completing sales sessions in person.)
The merit badge is $89.
