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SETH GODIN HAS A POINT.

06.15.10

I was reading Seth’s blog for the first time in many moons. And this? This must be done.

“What would happen if you were prohibited from working more than five hours a day. What would you do? How would you use those five hours to become indispensable in a different way?”

First, I had to come up with a way to ‘prohibit’ myself from working more than 5 hours a day. I imagine a scenario in which my cameras and lenses are dropped, one by one, from the top of a 100-story building as the minutes tick past. That’s prohibiting, alright.

My answer to Seth’s question, which is inevitably different from your answer, involves a lot more outsourcing. And more face-to-face marketing meetings with business owners. More event planning. More showing up.

Less graphic design. Less copy writing. (It’s good enough, already! Good Lord!) Less computer. Less worrying about where my ideas are going to come from and more just letting them happen. More film. More time in the yard. Less time driving. More cooking healthy meals. Less fast options.

That question can reframe your life, not just your work, if you let it. (I dare you to let it.) And next week?

Next week, I’m working for 5 hours per day. Care to join me?

Tags: artist marketing, management, marketing, outsourcing, seth godin, time, time management

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Casia Fletcher - June 15, 2010 - 3:19 pm

I’m totally game! But what if I have 2 jobs?

Noah Fleming - June 15, 2010 - 11:51 am

I’m in!

Tweets that mention Seth Godin, a challenge, and the 5-hour work day at -- Topsy.com - June 15, 2010 - 9:41 am

[...] This post was mentioned on Twitter by Holly McCaig, Brand Camp. Brand Camp said: Seth Godin, a challenge, and the 5-hour work day at http://bit.ly/aieAGd [...]

HOW TO CONQUER MARKETING – ITTYBIZ AUDIO REVIEW

03.15.10

This post had to be moved up, since the sale is ending roughly 24 hours from now — so if you’re tempted, buy before the price goes up!

You all know I’m a big fan of Naomi Dunford. Marketing School and SEO School have been game changers for me, and they come at less than the cost of a pair of jeans at the Gap. Naomi just released a series of new audio goodies, so I ponied up for How to Conquer Marketing and Make a Living With Your Art. It’s $29 for a limited time, and then the price hits $49.

Get it while it’s $29 to enjoy Naomi’s sweet nothings whispered in your ear (or laptop) a little more.

(Photos above from the ‘images you can’t pay me to take’ collection: if you’re my college roomie and I adore you, I will shoot your sister’s wedding even though it makes me break out in hives.)

Naomi will help you find more eyeballs for viewing your art, help you find the marketing techniques that suit your personality, encourage you to move beyond apologizing for taking people’s money, introduce a revolutionary donation-based concept for the brave and entertaining among you, and tell you why most artists’ marketing sucks. (And how to fix it, of course!)

If you listen to what Naomi has to say — and I mean listen-so-hard-you-take-notes listen, I bet you’ll have an a-ha moment. Yup, I’m putting that Oprah cliche right out there and saying you’ll probably have one. I did. I paused the audio halfway through to rewrite some blog copy that’s been a pain to get just right. Naomi made the lightbulb moment happen, and now it’s perfect.

How to Conquer Marketing and Make a Living With Your Art will give you a shot of confidence and marketing know-how. (It costs as much as an entree in Vegas, so even if you’ve just gotten back from WPPI — the audio lasts longer than Wolfgang Puck’s gnocchi platter.)

Curious about my reviews of Naomi’s other products? Learn about Marketing School here. Get the goods on SEO School here.