Tag Archives: brand

REVOLUTIONARIES REQUIRED.

I was chatting with my business partner today about how, in today’s business climate, it’s not enough to be exceptional.  Extraordinary, even.  You must be REVOLUTIONARY to succeed.

I practice photography in a super-saturated market — think 100 child photographers within 50 miles of my location — and to keep my edge, I can’t simply deliver excellent photographs.  I can’t simply make my clients giggle, wow them with artistry, and make sure they’re happy from start to finish.  That’s par for the course around here!

To succeed in my market, I can’t be anything less than revolutionary to grow.  What do I mean by revolutionary?

  • Revolutionaries make a path where there isn’t one.
  • Revolutionaries risk the future of their livelihood on implementing a new business model, choosing to go for broke again and again.
  • Revolutionaries seek to do what hasn’t been done by anyone else, ever. (Revolutionaries refuse to believe the cynics who say ‘there’s nothing new under the sun.’)
  • Revolutionaries leave room for the element of delight, refusing to create so many systems and processes that moments of serendipity have no place in their businesses.
  • Revolutionaries are never, ever satisfied with being merely excellent  — they’re too busy blazing ahead to rest on their laurels.
  • Finally, revolutionaries would rather abandon their business than lose their love of artistry.  A desk job is 30 times less soul-crushing than losing your passion to the daily grind.

How can you, as an artist, be revolutionary?  How can you blaze a trail, rethink your income stream, or reorganize your systems to allow for the element of delight?  How can you rework your business to create a truly unique & highly-specialized experience for each and every client you come across?  How can you best let your talents shine?

GRAMMAR COUNTS, TOO.

While spelling errors can be written off as typos, grammar errors will just plain make you and your brand look dumb.  No, really.  It needs to be said.  Dumb.

The most common, DEAR-GOD-PLEASE-MAKE-IT-STOP grammatical errors you can fix in two shakes of a lamb’s tail:

1.) YOUR & YOU’RE

Ask yourself: does someone own what you’re describing?  Then it’s a ‘your’:

your books, your shoes, your love, your thankfulness, your dirty laundry, your umbrella

If no one owns what you’re describing and the words ‘you are’ could replace it in a sentence, it’s a ‘you’re’ you’ll be needing:

you’re awesome, you’re a pal, you’re going to the fair, you’re silly, you’re super

Again: ‘your’ indicates possession, ‘you’re’ is a contraction standing for ‘you are.’

2.) THEIR & THEY’RE

Just like our previous example, ‘their’ indicates possession:

their shoes, their party, their website, their company, their toilet paper

If no one owns what you’re describing, ‘they’re’ stands in for ‘they are’:

they’re nifty, they’re mean, they’re quite a pair

Again: ‘their’ indicates possession, ‘they’re’ is a contraction standing in for ‘they are.’

I saw your eyes glazing over, so I’ll stop there for now.  But, if your grammatical brain is suddenly wishing for more ways to self-correct, I would hit up Grammar Girl’s Quick and Dirty Tips. Grammar Girl rocks.

SHOW COMMENTS HIDE COMMENTS 1 comment

hannahelaine - July 10, 2009 - 12:06 am

i don’t know who you’re but THANK YOU for this.

wink!