Brand Camp Blog

This whole Brand Camp dealio started because I was seeing photographers and artists making really silly mistakes.  Good intentions can go horribly awry, and if it’s in my power to help correct ‘em, I will.  I didn’t dream that it would end up in life-changing conversations.  Or even moderately-noteworthy conversations.

This post made me cry.  A lot, and happily.  You can do this.  We can do this.

Copied and pasted from The Blogging Mum blog:

I asked for reality. I said I wanted reality. This morning, I got reality.

I had the best 30 minute conversation of my life this morning. I love that I have supportive family and friends, but I really needed to get some honest to goodness business advice. I want to be able to focus 100% on my work instead of having a part time job on the side just in case. I needed help in making this my reality. So I hired someone, a wonderful woman who is energetic and real and whose work I love.

It was kind of hard, in one sense, to hear her give it to me straight. She even confessed that she though I was going to cry or hang up on her. I had to laugh a little at that. Everything she told me was right on the button, though. Everything that I’ve been struggling with and feeling at odds about, bam! She nailed it. She was able to give me advice on how to do what I love for a living and still maintain my heart, and how I want to help people.

I’m going to be relaunching my business under a new brand and new name with a goal of January 2010, and I feel really set free about it all. All those things that were holding me back are now gone away. I was able to come away from the session with a very precise focus, some great advice, and kind of feeling like I’ve just been given the best present in the world.

I know I can make it work. Seriously, that was probably the best money I’ve ever spent. Ever. Do you have branding issues? You should check her out, then. Kristen, you rock!