Brand Camp Blog

I would love this just because I find pricing to be so confusing and would really like something that helps me understand where I want it to be.

My greateast challenge is setting pricing as a part time photographer. Pricing is tough all around!

yeah! sweet way to offer packages.

My biggest quanandry is knowing how to get people out of the ’8×10 is huge’ mindset.

Oh my dear Lord, I *need* this! My biggest pricingissue is determining markup for a huge variety of products. Am I too cheap on prints, but too expensive on albums? See? Problem!

i give way too much away for free, underprice and reduce my prices constantly. drives my hubby crazy that i don’t charge what i am worth!

I’ve tried the low prices to build clients approach and now I get why that doesn’t work. I really am starting to go after my “ideal” client so that both of us can have the best experience possible…but still how to price!?! I just donated services for an auction/fundraiser…they asked the estimated value of the donation. I almost wrote “Your guess is as good as mine!”

I need some help with desk print pricing, as I really do need to raise them some and if I offer a few digital files when and how much.. I would love some pie too!

Alicia is amazing! If you don’t win this guide…GO BUY IT! It’s the best investment you’ll make this year! …..wedding packages were my hangup, but we are just thinking about removing all products from our packages, and giving them a “credit” instead….if they only have to pay an extra $400 a month after the wedding for a more luxury album, we think they will do that, rather than “settle” for the album that might have been included in the lower package they booked.

What a wonderful gift… I need help with pricing digital images!

I know this may come as a startling coincidence to you, Kristen, but I too need help with pricing! Crazy, I know!

New to the weddind/portrait photography biz, and part-time at that. My work is good (though not exactly “revolutionary”), but I don’t know how to put a price on it. Do I price lower to get clients (also given the extent of my experience), or do I put my prices a bit higher to reflect more of a “professional” image?

Love to win this! I think my woe is: My pricing doesn’t really “flow” together.

I have ok sales, but I am positive I can do better. I am very insecure of my pricing and how to sell. I am opening up a studio next month and really need help to ramp up my selling so I can make my studio rock! Having and anxiety disorder selling is soo difficult especially when you are just kind of guessing and hoping that technique is good, I need Alicia to tell me those techniques so I can succeed and stay in this business1

Just starting out and need help with EVERYTHING! I’d love some pie!

Pricing woe I have is when a client asks for something I’m not prepared for because my pricing structure is pretty difficult. I have to know calculus to quote them something. I like the sound of “Easy as Pie”!

Oh man…I have the hardest time making with just about everything in my pricing! I tend to under price my services because I get really overwelmed when I start crunching all of the numbers…not to mention what I should offer client as far as packages.
It would be wonderful to have a clear cut guide on how to price myself for long term success.

HA! What pricing woe do I not have? LOL. I HATE it!! I’ve done a workshop, I’ve done other things that should help me with pricing, but I’m still lost. I feel that I’m closer to where I should be right now, but am still not feeling 100% confident with not just the pricing, but the options. I think my problem is that I’ve been overloaded with info…It’s so confusing and frustrating to me! I need something simple, straight to the point and logical.

My pricing is so all over. I don’t know if anything really works together. And ugh, wedding pricing just drove me to drink:)

pricing is so all over the place with everyone – even with the economic slump. it’s hard to know what is smart, logical, doable, and enticing. help me! plus… i’m asian, but not one of the asians that’s good with numbers and math. so i could use the leg up…

I need this guide!! I have no spine when it comes to pricing…

And now that I’ve quit my day job to pursue this dream of photography, my husband says no more freebies!!! There are bills to pay!!

My biggest frustration with pricing has been how to compare my pricing to the competition. Everyone says to keep your pricing in line with other photographers in your area, but I find that hard when every photographer is in a different place with their business. After changing our prices about 10 times since January, I’m ready for a more permanent price list. But, where to begin….?

I need this SO bad!! I’ve bought so much stuff but nothing like this, My pricing is NOT structured nor priced where I see much of a profit.
I need Help with a capital T! I’ve NEVER one anything in my life, so If I win i’ll sing your praises FOREVER!

I’m in that in between stage of needing to raise my prices, but not feeling confident enough in my skills to do so- ugh!!

I really need help to figure out what is a good price…we live where the economy is seriously terrible, and everyone and their uncle decided to become a “photographer” in the past year when they lost jobs.

How can I show (and charge) appropriately for professional photography without making them turn away sadly because they cannot afford it? I feel guilty for charging what I think I’m worth, but I notice they either want it or they don’t…so I don’t know how to balance this. It’s honestly a little comforting to know that I’m not the only one.

i want to read this! pricing is so difficult. i want to be affordable but i also want to make money. i want to be realistic but i don’t want to undermine my worth either. i want to keep it simple but i get caught up in packages and discounts. ack!!

My biggest problem is when people ask me my pricing, I can’t remember the options, the packages, the albums. It makes me look flaky and unprofessional.

I’m just starting a professional buisiness and am having the hardest time figuring out pricing. I don’t want to charge too much because I’m new at this, but I don’t want to short change myself either. HELP!

I hate pricing. I think I’ve changed my pricing about a million times. From feeling down because no one was hiring me to getting the confidence to charge what I think I’m worth and the audience I’m trying to appeal to. It’s sooo frustrating. I also checked my competition for my area and found everyone started pricing their prices at my prices and they all joined Photobiz! I was like, “WTH” as in what the heck? I was no longer a diamond in the rough.. So I switched my advertising to the city of Chicago instead of my suburb and guess what… I quickly realized that $99 portrait session fees DO NOT cover my cost of travel, taking the photos, editing them on the back end and putting them online. Plus, half the time, the portrait clients end up not even ordering anything because I end up getting the cheepos who don’t want to pay my print pricing even though they knew ahead of time what it was!! So, I finally came to an understanding with myself. I work a corporate job during the day, so my photography business income is extra. Why should I price myself to where I’m practically paying the client to have me come do their photos? That is not a good business practice. So I said to myself, “You know what self? You have a strong portfolio… Time to start charging what you’re worth. You’ve gotten to pricey for people in your suburb so move it along to a city where there is more people willing to pay what you feel you are worth and up your prices, change your packages to include what the consumers want and do it at a price that give you some sort of profit margin.” And that my friends, is where I am today.. I’m sure next week I’ll be rethinking it… Gosh pricing suck.

I’m just starting out and I have NO idea how to even begin pricing. Right now I’m offering to shoot friends for free so that I can get the practice and start building a portfolio, but where do I go from there?

I’d love this. It would beat bodysurfing on broken glass again. Is that glass recycled or colored. Green seems to hurt the worst, but makes for nice sparklies on photos.

I set up my pricing totally without any sense of the bigger picture. I just sort of looked at photographers in similar areas as me whose work is at the same level as mine, and used them as guides. I would LOVE to check out this guide to see if I am in the right ball park or way off.

pie is good!

I have a mantra that i go by. “Client are NEVER right! They allways liyes to get a better price, deal or perks…” that helpa me keep My set prices, but setting the price is à constant uphill battle

I find it hard to price my work high enough to make something off of it when working with friends and family. Its like I feel I am worth less when working for them?!?!?

I recently almost doubled my prices, and I thought I was going to starve to death, but I sold my top package twice that week. Just looking for more insight into how to further tweak my pricing, to make things even more profitable for me, while still maintaining the quality and value that I would like to stand for.

I so need guidance in the pricing department! Its not just pricing myself right, but making myself and potential clients understand that: yes I am starting out, but I too need to finance my business so I can’t keep doing things for free. While I can type this, I still can’t seem to force myself to put my cost out there

Right now, my portrait sessions have a session fee, and the clients can purchase what they want. I’d like to include an album in the session fee, but haven’t been able to make a decision. Pricing weddings is so much easier to me than pricing portraits, because wedding photography is (usually) seen as a necessity & portrait photography is seen as a luxury!

My pricing woe is that I never stick to my pricing. I say I’m going to charge a certain amount, but then I get a woe story about a bride on a budget, or a person who is a friend of a friend wants photos, and I feel bad charging a lot. I’m too much of a softy.

I’ve been in business for a year and changed my pricing 3 times, the most recent to work easily with my online shopping cart. I’m sure there’s a better way than what I’m doing!

I thought I was doing okay on the pricing. Until my mom googled my name and found several bridal forums that described my work as being good but my prices as being much too low. So I made the decision to remedy that but found out that the whole thing stresses me out. And so I have the same prices which clearly need to be updated.

It’s actually encouraging to read that other people feel guilty raising their prices. I feel like I am the only one sometimes. I am trying to switch to doing photography full-time (which means I need to raise my prices) but its hard to have the confidence to do it. I could really use this book!

Getting into the Christmas season, I am worried about the economy and how to please my customers and give them a price they can afford. Thank you!

I have always struggled with putting a price on my art. I can shoot and create to my hearts content, but it is so hard to put a price tag on something that is priceless to me. I need help!!

Where do I begin!?!?!? Sometimes I feel like my prices are too high, then too low but either way I never seem to be making enough money in the end! I’m always changing my pricing and it would be great to have some logic to the madness!!

I have had my eye on this cookbook for a couple months now and need it desperately. I need to know how to make my clients see the benefits of prints and add value and credibility to my photography through pricing. Hook me up!

I’ve struggled with pricing and I’m right in the middle of revising my price list for 2010. When I started out I didn’t have a great sense of what people were willing to pay for photography and since my portfolio wasn’t where I wanted it to be I think I sold myself short when it came to pricing. Now with more experience under my belt I’m at the point where I feel I should be charging more for my work and actually trying to make some money as a photographer (scary concept I know) but carefully balancing that with other factors such as what the market will bear and what consumers are looking for. How to build value into my pricing and deliver a great product while still being able to put food on the table. This book would certainly be a valuable tool to help.

I like to bounce my pricing around on occasion and see what sticks. My results so far? Don’t bounce pricing, it’s too confusing for me and the customer.

I GIVE way too much for my prices!I just want to make every one happy, but its at the expense of working super hard and not getting a whole lot of pay out at the end….I need help!

i offer my pricing in pesos in america, i still cant figure out why my clients are confused

My pricing is simple, yet I still haven’t figured out the simplest way to explain it to my clients.

I so need this book. I am guilty of emailing clients after I haven’t heard from them in awhile after their proofs are up and offering a discount on prints. Yeah, that’s not good. Of course I know pricing is not my only issue but being confident about the right pricing from the beginning would do wonders for me.

Pricing is the bane of my existance. I have yet to master it! I do not understand my own worth, so I underprice. And I never take into consideration the cost of goods….*I* end up paying to take pictures! lol

my “woe” – as a photographic artist i am definitely not a numbers girl… my downfall is my attempt at pricing computations usually turn into great doodles and ideas for photoshoots…sweet for the portfolio…bitter for business somebody PLEASE help this mumerically challenged photographer hee hee…if not, no worries, i’ll just purchase it (and doodle on the receipt)…but still it’d be AWESOME to win something! thanks =D

ps thanks for sharing all your awesome marketing & branding knowledge! love love love it!

I have no idea where to even start with my pricing I do know that I need to get it right and quit telling ppl sorry all the time for my pricing or trying to explain to ppl why my pictures cost this and that lol =) this book would make my life a little easier! this book is on my to get list!!

Ive heard awesome things about Easy as Pie. Someone is going to be very lucky! Great contest

I run in to the problem that I will never make a living off my pricing but I am scared to change it in fear that I will lose all my business and the little money I do have coming in. This book is on my list of items to buy.

Packages are my woe these days. Trying to figure out how to make a package appealing to the client but also not put my COGS too high.

So far pricing has been the hardest part about this business for me. I’ve spent hours and hours trying to figure it out. I end up almost in tears each time. Once I think I have ala cart figured out, the I can’t figure a good way to do packages then. Then I worry that ala cart isn’t correct either. It’s like nightmare that has sucked the life out of my creativity. I’ve been wanting this book for months, but can never scrape the money together. It’s that whole “gotta price my work so I can earn some money, so I can afford the book so I can price my work” quagmire.

My woe? Constantly 2nd guessing myself and making it more complicated than it needs to be. I end up confusing everyone and I know its affecting my sales!

I’m in the process of rebranding my logo, redesigning my website & blog, business cards, packaging and marketing. I also just moved to a new area 2 months ago so I figured I might as well revamp my pricing as well. Needless to say all of this is a huge woe for me as I’m doing it alone.

Although I THOUGHT I had my pricing structure set to maximize profits, I still get minimal or no orders. I need to do something to make money in this horrid economy.

What a headache pricing is! I know my prices are low but I live in such a small town I’m not sure if I can charge much more.

I am starting out, and I need to be competitive, reasonable and different from the other talents out there. So basically I’m not making money, I need to make money and I want to make money so Pick Me!

I have tried restructuring my pricing over the last 2 years but I still can’t get it right. I am also wih Michelle O… I need to not feel as though I should apologize for my pricing, however I feel as though more and more clients want to just pay $100 for a cd with all images to print themselves… (which I don’t do)… Pricing is so hard….. would love to find out how it’s easy as pie…

Same situation as caroline above. And figuring out specialty product pricing, and not apologizing for my prices as well. Darn it all, pretty much all of pricing is a woe to me!

My pricing seems to end up costing me more out of my own pocket that I’m making profit!

I am pretty much one that works for free because…well I SUCK at pricing. I feel bad for charging ppl I know or that just dont have the money. I need to grow a backbone and stand with it I take shot after shot spend money on marketing and STILL after 5 yrs have no been able to afford anything new. PLEASE HELP ME before I loose whats left of my mind.

I KNOW my pricing needs help, and I am just at complete loss at what to do. I keep trying to work it out on my own, but never feel confident in the results. I want to know there are solid reasons behind my pricing structure!

Basically, my pricing sucked so much that I am working for free. Yes for free. I sent out some cool senior portrait package info cards and after I looked at it I thought, OMG, I am going to have to PAY for the products myself! EEEKKKK.

Contemplating a major price revision but it makes my head spin. This would be very timely.

Pricing gives me a headache. I have tried to fine tune my pricing, but it is far from where I want it to be.

I tried to fine tune my portrait pricing, and then my head exploded. All over the walls. This book is definitely on my ‘to buy’ list, but winning it would be fantastic.

My pricing is not consistent enough!