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Tag Archives: Projects
So, it’s 2010, and practically February already…it’s got to be asked. What are you doing to move your business forward?
Make plans and projects.
I just finished goal setting. But instead of goal-setting, I’m calling it project-making. Project Visibility, Project PR, and other projects now have detailed to-do lists and timelines to go with them. This is an old-school task and resides on a piece of paper. Where I wrote with pen. There was a bit of scribbling involved, but no technology required.
Ask yourself where you’d like to be in 3 months, in 6 months, in a year, and in 5 years. Then begin working backwards, making task lists that will get you to those goals. Personally, I get overwhelmed by different TYPES of tasks, not the tasks themselves, so breaking them down into projects was key.
Hold on there, buckaroo. Is your plan viable?
Haunani and I were talking about a plan, and I was ready to order marketing materials and green-light the plan. She asked if other merchants would be willing to carry out our project plans…and so we’re meeting with a few business friends for coffee. To discuss options and possibilities.
Want to put a display up here, move coupons there, or push gift cards over there? What if you make local businesses a part of the process? They’re much more likely to be on board if you give them a hand in the creation of your projects.
Have fun.
Part of my project list involves reaching a new market. This will require a new portfolio, new products, new marketing materials, etc…and I’m THRILLED to be exploring these possibilities.
Explore YOUR possibilities. Shoot the images that set your passion on fire.
Then figure out a way to make money shooting those images.
Oh, and I’d love to hear about the ways you’re moving your business forward this year…leave a comment, won’t you?
This is not the week to cross my inbox. I declared this week UNSUBSCRIBE WEEK, bought myself a pound of Starbucks coffee to celebrate, and have been burning the midnight oil on projects while pausing to unsubscribe to everything imaginable.
You bought my e-mail address from a major photographic industry convention? Unsubscribe.
You promised there wouldn’t be followup e-mails for that free trial, but there are? Unsubscribe.
You’ve been e-mailing me for 2 years after I purchased a small item from you? Unsubscribe.
Your catalog is eyecandy, but your e-mails are lame? Unsubscribe.
Unless I know you, love you, or actually do business with you, it’s UNSUBSCRIBE for you! Likewise, if you annoy me on Twitter — UNFOLLOW! Spam me with Facebook invites? BLOCK!
Since I spend much of each day online, and I have lots to do, I simply don’t have time for these affronts to my inbox.
Won’t you join me in reclaiming your inbox as your own? Unsubscribe, unfollow, and block with abandon!
Okay, so…I’m not really into being a salesman. And yet, I’m telling you to GO BUY THIS BOOK. Wait wait, back up…if you haven’t already, subscribe to Photojojo. Get hooked on their killer content, rad ideas, and ways to hack plunger hardware into a tilt-shift lens. (That’s a screen capture below, so don’t go clicking on the links, lovely…)
I got this book in the mail yesterday, hot off the presses, and literally GASPED at the clever uses of everyday products to make fun, unique, witty, and downright fantastic things with your images. My clients will all be getting the photo ornaments the book includes!
So go! Get inspired, make stuff with your hands, and love your camera even more!
Submitting your blog to Technorati helps to improve your SEO ranking by a smidge. So go forth, and claim your blog!
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I have a Calvin & Hobbes tattoo. It serves as a reminder to adventure wherever you go. Calvin & Hobbes’ creator never sanctioned a single commercial product, other than the books themselves, so I couldn’t just buy a t-shirt or sheets or a Thermos or stickers or temporary tattoos or action figures or ANY of the products my Star Wars-loving husband enjoys. (Darth Vader Sprinkler, anyone?)
At any rate, in the spirit of adventure, and of practicing what I was busy preaching to a lovely branding consultation client today, I’m launching a Facebook ad campaign. Please oh please don’t search for me and then skew the results — just know that I will report whatever happens. Even if it means I get 0 clicks per day and 0 inquiries, total.
I’ve created two VERY different ad campaigns set to run at the same time, to the same demographic, with the same budget per day, for one week. And whatever I learn, I’ll share. I’ve targeted the people I *THINK* will be interested in my product, and I’m anxious to see the results.
More importantly, I’m anxious for you to have an adventure of your own. You can read all the books about best business practice in the world, or you can learn from experience. So put yourself out there — market the everloving hell out of your artwork, your services, your experience….and see what happens.
I’d love to hear about it! brandcamponline@gmail.com
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