Brand Camp Blog

The problem with Search Engine Optimization is…it’s search engine optimization.  It is technical.  It is boring.  It is distinctly factual.  You’re on the front page of Google search engine results or you’re not.  Your page rank is 9 or it’s not.  You appear to those looking for your business or you don’t.  ::yawns::

After deciding to learn more about this decidedly left-brained activity, I picked up a copy of Search Engine Optimization for Dummies.  Because, well…I’m not a dummy, but it seemed like the simplest choice.  I read three whole chapters before falling asleep on the couch.  (If you’re looking for a sleep aid, I recommend it!)

I tried downloading free guides for photographers from various sources, but they taught me how to do basic things like create a Google Analytics account. And then how to access the reports.  (Click the ‘view reports’ button, in case you were wondering.)

Grumpy, frustrated, and having wasted dollars, I heard of an effective SEO workshop to attend.  Holy coconut milk, Batman!

And then I heard the pricetag.  Way, waaaaaaay less than great.

Finally…finally, finally, finally!!!  I found SEO School.  If you made me write a book about SEO, it would be like this. I would encourage you to read the book pants-less because hey, why be your own boss if you have to wear pants like a corporate cog?  I’d make time for you to grab a gin and tonic because hey, this is pretty boring stuff.  I would unleash just enough wordplay and creative cursing to trick you into reading an ENTIRE book about SEO.  Best of all, I WOULD MAKE SEO MAKE SENSE.  Naomi Dunford, master of the home business, already wrote the book I would have written if I knew anything about SEO.  Just buy hers.

Seriously.  Buy SEO School.

You will get SEO.  You will have a list of tasks to complete on the route to getting your website seen by all the right bots and trolls and Google monkeys.  You may even have dreams about search engine optimization, at which point I recommend taking a little break from all that Googling you’ve been doing. (Not that such a thing happened to me.  ::ahem::)