WIN AN ADVANCE COPY OF BRANDAID

10.28.09

First, read this. Just go. Read. And then we can continue.

Okay, so other than having developed a crush on Johnny B. Truant, you’ll appreciate the fact that I may not be doing this right. There are a million things I should be writing about on this blog, and I’m choosing to say this…

In consulting, I keep seeing the same mistakes, answering the same questions, and suggesting the same tweaks to my clients. So, I’m working on a product that will lead to commonly-needed tweaks for your creative brand. It may not be perfect upon launch, and it may not be the most stylishly-styled, designerly-designed thing you’ve ever seen, but it will kick ass. It will help you. It will help your brand. And I can’t be more specific than that, because what I’m working on feverishly this week will most definitely be tweaked by the time it’s finished.

If you’d like to be the first to know when this hits, sign up below. I’ll be choosing a few peeps to get advance copies free of charge to sweeten the deal, too.

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erika - October 29, 2009 - 3:38 pm

Very true. Right now I'm sitting on a blog design issue, but I guess I could just put it up and change it like everyone else (including this blog) has managed to do. Gracefully is a good way of looking at it. I guess that's the happy medium!

BrandCampBlog - October 29, 2009 - 3:28 pm

Thanks for the beta testing offers, peeps! I'll let you know when there's actually something to beta-test!

BrandCampBlog - October 29, 2009 - 3:28 pm

Perfection will be the death of us! Be brave, move boldly, and say what you want to say! If it fails, say it in a different way!

And yes, the gate is constantly changing…the interwebs has changed us, for certain!

BrandCampBlog - October 29, 2009 - 3:27 pm

I think, Erika, get it out into the world with grace, whatever IT is…but don't sit on it for six months, tweaking that 'tan' to be more 'taupe' and rewriting your copy seven times, only to change three words. Declare it 'good enough' because the faster it gets out there, the faster you learn what needs to be tweaked to get yourself more clients!

erika - October 29, 2009 - 4:10 am

See, it's a catch 22 again!! That article is inspiring, but the advice is always conflicting. On one side, people are saying to make things the best they can be, put your best foot forward, first impressions are everything….and then others say just get started and learn as you go. It's so hard to find a balance!! Especially as a perfectionist, it's hard to put everything you've got out there if you know it's not 100% what you want it to be.

Then again, perfection can be immobilizing. Sigh.

Morgan Crane - October 28, 2009 - 7:32 pm

I'd be all about beta testing!! Your blog is awesome and I think I could learn so much!

BrandCampBlog - October 28, 2009 - 6:11 pm

Best. Comment. Ever.

Chelsey - October 28, 2009 - 5:51 pm

Love to hear more about what you're working on over there! But seriously, the first to comment?! Can't believe that (and darn b/c the random generator thingy never picks #1! geesh :p) … totally trying to learn what Johnny has learned himself, accepting that 6 months will be different from now and may be obsolete. IRL we know that, but somehow don't most of us think that online should be 'perfect from the starting gate' – those are tough shoes to fill – especially when the starting gate changes! Ready for the awesome bomb.

Alice - October 28, 2009 - 5:42 pm

This sound so exciting! Would love to be a beta tester.

brooke - October 28, 2009 - 1:03 pm

I'd love to know! Thanks for your blog!